Rudy Herrera

College Funding Advisor

Rudy Herrera graduated from California State University, Northridge with a Bachelor’s degree in Finance and Real Estate with a Minor in Communications. He began his career in finance, working for Pepsi Co. and Shearson Lehman before moving to the Mortgage Banking Firm Countrywide. He then proceeded in representing high net-worth investors at Capital Gold (investing in precious metals).  Currently, Rudy is working at Prosperitas Financial as a College Funding Expert showing parents how to pay for the net investment in their child education without jeopardizing their assets. 

College funding should also start early, as college is expensive, and saving enough money for every child in your family takes planning, planning, and more planning!

Rudy is the father of four children, and they are his biggest source of inspiration. His oldest is married with two children, and attended Utah Valley, where she played softball. His 24-year-old is currently training with recruiters to become a NAVY Seal. Rudy’s 22-year-old recently purchased a home with his partner and is attending trade school, and Rudy’s youngest child, a 20-year-old, has a full ride to UC Santa Cruz. Rudy supports the local Non Profits (Soroptimist, Boys & Girls Club), and became a triathlete three years ago, when he completed a 70.3 IronMan course. He also enjoys cycling, and participated in a King of the Mountain race, where he cycled over 300 miles and climbed over 33,000 feet. The only children who reside with Rudy now are his fur-children, an American bulldog named Spot, and a Labrador Retriever named Skyy.